Clik here to view.
The age of insights-led customer engagement
Insights-led Engagement is the modern marketer’s way of delivering better customer engagement by using data, says Saurabh Madan, General Manager of SEA and ANZ, MoEngage. Tell us about the major...
View ArticleClik here to view.
How can marketers leverage zero-party data and interactive marketing in a...
Consider interactive marketing as a great way to collect zero-party data from your customers, says Quentin Paquot, CEO, Qualifio, in this exclusive interview with MartechAsia. What is zero-party...
View ArticleSingaporean gamers playing more and spending more to destress: MyRepublic survey
Many consumers regard gaming as a way to destress, making it the top reason why they game. Close to half of surveyed Singaporeans (48%) say they are gaming more because of the pandemic. Today, 41% say...
View ArticleDoubleVerify and Comscore partner to develop a new solution to tackle digital...
Measurement leaders announce joint product effort to develop industry-first cross platform audience & verification measurement solution. DoubleVerify and Comscore announced a preferred partnership...
View ArticleYouGov launches YouGov Global Profiles
It is “the world’s largest globally consistent audience dataset”. YouGov has launched YouGov Global Profiles – the world’s largest globally consistent audience dataset, the international online...
View ArticleInformatica launches Intelligent Data Management Cloud for Retail
New cloud capabilities designed to help retail companies stay competitive and continuously innovate customer experience in a digital-first world. Informatica has launched the Intelligent Data...
View ArticleOnly 26% of global marketers are confident in their audience data: Nielsen
Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven....
View ArticleClik here to view.
Using Attention Metrics to drive performance
Jordan Khoo, Managing Director, APAC, DoubleVerify, explains in this interview how marketers can use attention metrics effectively to measure exposure and engagement of their campaigns. What are...
View ArticleDecathlon Launches its First Data Lab in Singapore
The lab will house Decathlon’s teams such as data experts, software developers and designers, network and security team, innovation teams as well as industry partners and students. In its pursuit to...
View ArticleTackling Attribution in a Privacy-First Era
Beverly Chen explores how marketers can navigate the post App Tracking Transparency (ATT) landscape in a privacy first era with regards to attribution. It has been over a year since Apple’s ATT (App...
View ArticleClik here to view.
Putting product first to get ahead in a digital world
As we usher in the end user era, adopting a product-led growth model is how businesses can thrive, and not just survive, in it. By the end of this year, over half (53.9%) of Southeast Asia’s (SEA)...
View ArticleClik here to view.
Building Customer Trust in a Cookie-less World
Andreas Heiz shares various strategies on how businesses can foster customer trust, personalising customer interactions, by maximising on data that they already have. For the longest time, marketers...
View ArticleDoubleVerify launches new Attention Lab
DV’s dedicated team will help marketers unlock actionable, privacy-friendly ‘attention data’ to maximize campaign effectiveness and drive outcomes DoubleVerify, a leading software platform for...
View ArticleDATA: APAC ranks second globally in high quality third-party data investment...
APAC data sales increase by 55%, outpacing the EMEA and Latin America markets Data solutions provider Lotame reported on 6 October that demand for high-quality third-party data has jumped by 25%...
View ArticleOptimizely introduces real-time segmentation to deliver next-generation...
First-of-its-kind capability works across all products to continuously refresh customer data Optimizely, the leading digital experience platform (DXP) provider has announced Real-Time Segmentation, a...
View ArticleLove data: Bumble and Grindr hit significant milestones
Find out which dating apps are making an impact on hearts and connections. Dating apps are a popular and convenient way to meet people. As we head into the start of “cuffing season,” the term coined...
View ArticleOptimizely launches digital experience platform on Microsoft Azure Marketplace
Microsoft Azure customers worldwide now gain access to Optimizely’s CMS, commerce and personalisation solutions. The digital experience platform (DXP) provider Optimizely has announced that its...
View ArticleSalesforce announces Einstein GPT, the world’s first Generative AI for CRM
Einstein GPT is open and extensible – supporting public and private AI models purpose-built for CRM – and trained on trusted, real-time data Salesforce recently launched Einstein GPT, the world’s...
View Article91% of consumers in APJ stay loyal to brands that personalise experiences:...
Consumer patience with poor digital experience is waning – 73% of consumers in Asia Pacific & Japan (APJ) report they will stop using brands that don’t personalise their experiences Investment in...
View ArticleHow data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and...
View Article